Home » Eat Well Group Announces Distribution Of Amara To H-E-B Stores

Eat Well Group Announces Distribution Of Amara To H-E-B Stores


Vancouver, British Columbia-based Eat Well Investment Group Inc. has announced that its majority-owned portfolio company, Amara Organic Foods, is available in 200 H-E-B locations in the U.S.

H-E-B is one of the largest independently owned food retailers in the U.S. The company has been operating for more than 100 years and serves families across Texas and Mexico in 155 communities with more than 420 stores. 

Additionally, H-E-B recently ranked second, behind only Amazon, in dunnhumby’s Retailer Preference Index, which provides data on top retailer rankings according to consumers for the United States.

Amara launched in H-E-B in June and has since increased the company’s product line to include two new 100 percent veggie flavors: Peas Corn and Carrots and Tropical Mango.

“We’re thrilled to be expanding our retail shelf footprint with one of our key retailers, H-E-B. It’s a true testament to Amara’s strong growth in the category and the changing customer. Customers are increasingly thinking about the food they eat, and Amara’s truly the only baby food that can bring all the benefits of fresh with the convenience of shelf stable,” said Jessica Sturzenegger, founder and CEO of Amara.

Distribution to H-E-B in the United States adds to Amara’s strong retail footprint with distribution to many of North America’s leading big-box retailers, including: Walmart Canada, Whole Foods, Sprouts Farmer’s Market and Loblaws. 

Amara is focused on developing a blend of natural and traditional-big box retailers in order to become a household brand for every family. With strong demand in both natural and conventional channels, Amara continues to accelerate its omnichannel sales distribution strategy and strengthen its ecommerce platform.

Eat Well Group is a publicly-traded investment company primarily focused on high-growth companies in the agribusiness, food tech, plant-based and the environmental, social and governance sectors. Eat Well Group’s management team has an extensive record of sourcing, financing and building successful companies across a broad range of industries and maintains a current investment mandate on the health/wellness industry.

The team has financed and invested in early-stage venture companies for greater than 25 years, resulting in unparalleled access to deal flow and the ability to construct a portfolio of opportunistic investments intended to generate superior risk-adjusted returns.

For more information, visit eatwellgroup.com.

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