Chicago, Illinois-based Peapod Digital Labs, the digital, commercial and e-commerce arm of the Ahold Delhaize USA brands, has announced that Ian Prisuta has joined the company as its SVP of Private Brands.
Prisuta will lead the team responsible for delivering a full suite of private brands services from new product development to innovation, product packaging and design, quality, product integrity and sustainability to the local brands of Ahold Delhaize USA.
“We are proud to welcome Ian to the company,” said JJ Fleeman, president of digital and commercial services for Peapod Digital Labs. “I am confident that Ian’s leadership and experience will enable us to deliver products with compelling price and product positioning and a story that surprises and inspires customers, especially during a continued time of growth for the private brand sector.”
Prisuta will have responsibility for the full suite of private brand products, including Taste of Inspirations, Nature’s Promise, CareOne and other private labels.
Prisuta brings more than two decades of industry experience, including 20 years at retailer Giant Eagle, and a deep knowledge of merchandising, category planning and strategic development. Most recently, Prisuta worked as a senior advisor for Boston Consulting Group.
He has extensive experience leading transformations across multiple areas within the retail supermarket business. Prisuta has a bachelor’s degree from Colgate University.
“I’m excited to join the team and continue my career in such a dynamic part of the retail industry,” said Prisuta. “Private label products represent a unique opportunity for the brands of Ahold Delhaize USA. Customers’ lives are constantly in motion, trying to find ways to have more convenience, more value, more options related to additives, ingredients or health. Private brands can play a big role in that, and I’m excited to be part of defining what that looks like with the brands of Ahold Delhaize USA.”
As the innovation lab for the U.S. brands, Food Lion, Giant Food, The Giant Co., Hannaford and Stop & Shop, Peapod Digital Labs promotes digital and e-commerce innovation, technology and experience to meet the changing needs of customers of each Ahold Delhaize USA local brand, regardless of when, where and how consumers choose to shop.
For more information, visit peapoddigitallabs.com.