Kill Cliff, the clean energy drink company, has signed a three-year deal to become the exclusive energy drink of the World Champion Atlanta Braves.
Kill Cliff Ignite will be the only energy drink sold in bars, restaurants and concessions throughout Truist Park in Smyrna. This lock on the ultra-competitive energy drink category will serve nearly 2.5 million annual visitors to Truist Park.
“We are absolutely thrilled with the Braves partnership and the opportunity that it presents for the company. Founded in 2011 by local entrepreneur Todd Ehrlich, our roots are here in Atlanta. I grew up here and have fond memories of watching games with my dad. This really is a dream come true for us personally and as a brand,” said Kill Cliff CEO John Timar. “I’d like to thank Josh Kirssin, national sales manager for Kill Cliff, for making this deal happen. Without him, we wouldn’t have this opportunity.”
John Brenkus, Kill Cliff CMO, said that “there are very few organizations in any sport with the national appeal of the Braves. This partnership provides us with a unique platform to build our brand in the region and further our mission supporting military veterans and their families, especially through the Navy SEAL Foundation. We are looking forward to activating with our retail and distributor partners across Braves Country.”
The deal with the Braves also includes perks like an in-ballpark promotion for every game called Kill Cliff: Ignite The Crowd, which will be played during key moments of the game, in addition to permanent signage throughout the stadium. The two partners will also be collaborating on a co-branded Ignite beverage to launch in the coming months.
Jim Allen, Braves SVP of corporate and premium partnerships, said that The Atlanta Braves “are proud to partner with Kill Cliff to provide our fans with the single best clean energy drink on the market while supporting a homegrown, trailblazing brand.”
Kill Cliff will be available throughout Truist Park starting on opening day, April 7.
To learn more, visit killcliff.com.