Hayward, California-based Columbus Craft Meats has announced its new integrated marketing campaign – the “Like This” campaign.
“Like This” shows consumers how they can use Columbus brand products to create charcuterie boards and bites. The campaign offers inspiration through easy charcuterie builds to deliver elevated experiences.
Many of the featured flavor combinations are part of the new Perfect Charcuterie Bite by Columbus – a take on charcuterie that makes this cuisine more accessible and delicious than ever, the company says.
“Each Perfect Charcuterie Bite takes you on a journey of delicious flavor combinations with salumi as our star,” Evan Inada, charcuterie director at Columbus, said. “We kept our builds simple yet elevated, allowing everyone to get in on the fun. Food has the power to transport you to a different time and place, so we name each bite and share its story to help our consumers connect with charcuterie on a new, experiential and even emotional level.”
The “Like This.” campaign, from Minneapolis-based food marketing agency JT Mega, uses multiple digital channels to showcase charcuterie pairings, including visual demonstrations for preparation. The company says that charcuterie is ideal for sharing with loved ones at home and that it pleases a crowd at gatherings and parties.
“The message of ‘Like This.’ is one of enthusiasm – with Columbus brand products, anyone can create unforgettable moments on a charcuterie board,” said Muriel Bartelme Kreske, JT Mega executive creative director and partner. “Our creative is upending a space that has felt intimidating to consumers. These products are premium, beautiful and exciting, but also approachable. And we’re inspiring consumers to feel the same.”
Founded in 1917 by Italian immigrants in San Francisco, Columbus Craft Meats produces salumi and deli meats sold in grocery deli departments nationwide. The company’s products are made authentically from traditional recipes that bring out the flavors of the finest cuts of meat. Columbus Craft Meats is a subsidiary of Hormel Foods.
For more information, visit columbuscraftmeats.com.