Home » Brave Good Kind Announces Distribution of Tender Chicken Bars

Brave Good Kind Announces Distribution of Tender Chicken Bars

Brave Good Kind

K2 Ventures, a Boston, Massachusetts-based startup that launched a new snack brand called Brave Good Kind last year, has announced that its Tender Chicken Bars will be distributed at more than 350 Sprouts Farmers Market locations nationwide.

Launched online in spring 2021, Brave Good Kind says it is on a mission to reimagine healthy on-the-go snacking and designed especially for women and kids. With flavors like original, teriyaki and hot honey, Brave Good Kind Tender Chicken Bars are made with real ingredients like antibiotic-free chicken and spices. The company says the bars are all-natural, a good source of protein, gluten-free, and contain no MSG or added nitrates.

Meat snacks have grown in popularity over the past five years, according to a recent IRI survey, with over $3.5 billion in sales. The market is projected to reach $4.9 billion this year. Thanks to the rise in popularity of high protein diets, meat snacks are a top performing segment in the savory snack category, however more than 90 percent of the options available are made from beef. Not only does beef have high saturated fat content, it also has the highest carbon footprint of all food sources. Chicken produces 90 percent less of a carbon footprint than beef, according to a study by Joseph Poore and Thomas Nemecek.

“We are thrilled to announce our national partnership with Sprouts Farmers Market. We share a common goal to serve health-conscious consumers with better-for-you products that are good for them and good for the world. We are excited to bring our flavorful all-natural Brave Good Kind Tender Chicken Bars to consumers across the country and offer America a better snack experience,” said Prabal Chaudhri, president and founder of K2 Ventures.

“Not only do our Tender Chicken Bars provide consumers with a better snack choice to power them through the day, they are also the perfect sustenance snack that provides portion control. With 65 percent less fat than standard potato chips and 30-40 percent less sugar than standard granola bars, these are ideal on-the-go snacks where every bite is filled with positivity.”

Brave Good Kind Tender Chicken Bars will retail for $2.99, however as part of Sprouts’ launch promotion, consumers will be able to purchase two Tender Chicken Bars for $4. Brave Good Kind Tender Chicken Bars and Bites are also available for purchase on Amazon and the Brave Good Kind website.

To learn more, visit chickenbites.com.

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