First Growth Brands Inc. and its champagne brand Faire La Fête are growing fast, largely in part to early financial backing by Oklahoma-based investors. In 2018 and early 2019, a number of them saw potential in the brand and became early backers, while continuing their support through 2020 and the COVID-19 pandemic.
The beverage’s sales have grown over 620 percent since mid-2019, and the brand can be found in every metro market in the country. In January of this year, sales grew by over 750 percent versus last year.
One Oklahoma-based founding investor, Darrin Webster said, “Having spent almost my entire life in Oklahoma, I was blown away by the taste and price point for Faire La Fête. It’s fantastic that the best of France is now available to Oklahomans.”
Faire La Fête, which is French for “to throw a party”, introduced in the U.S. in 2015 and is distributed across major metro markets by Southern Glazers Wine & Spirits. Faire La Fête says that the beverage is France’s answer to making champagne affordable again by offering consumers the same traditional quality of $60+ champagnes at a third of the price.
Faire La Fête is produced by First Growth Brands in Limoux, France, the birthplace of sparkling wine in 1531. Sustainably hand-harvested, bottle aged, and half the sugar of tank-fermented Prosecco, the company says it is convincing American consumers who love French champagne but couldn’t afford it for daily celebration, that they now can.