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Reed’s Launches New Beverages In Sprouts Farmers Market Stores


Norwalk, Connecticut-based Reed’s Inc. has announced it will begin distributing 16 new SKUs to Sprouts Farmers Market Inc.

The Sprouts partnership kicked off in 2021 with the launch of Reed’s Ginger Ale and Ginger Beer, both in original and zero sugar options. Sprouts and Reed’s are expanding its distribution agreement to include multiple Reed’s Zero Sugar Ginger Ale flavors, Virgil’s Original and Zero Sugar beverages in 4/6 packs, and its award-winning craft soda, Flying Cauldron.

“We are thrilled to expand our partnership with Sprouts following last year’s successful launch of Reed’s Ginger Ale and Ginger Beer,” said Norman E. Snyder, Reed’s CEO. 

Sprouts takes pride in offering unique products with the highest standards and quality for its customers, and we share in that philosophy with a resounding commitment to real, fresh and natural ingredients. We look forward to delivering an even broader set of high-quality products to Sprouts customers beginning this spring.”

Reed’s expects to begin shipping these new products in Q2 2022.

Reed’s portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules, ginger shots and ginger candies. The brand has recently expanded into the zero-sugar segment with its proprietary, all-natural sweetener system.

Virgil’s is an award-winning line of craft sodas, made with natural ingredients and without GMOs or artificial preservatives. The brand offers an array of flavored sodas including root beer, vanilla cream, black cherry and orange cream. These flavors are also available in nine zero sugar varieties which are naturally sweetened and certified ketogenic.

Flying Cauldron is a non-alcoholic butterscotch beer prized for its creamy vanilla and butterscotch flavors. Flying Cauldron is made with all-natural ingredients and no artificial flavors, sweeteners, preservatives, gluten, caffeine or GMOs. 

To find more information on the company and its brands, visit drinkreeds.comvirgils.com and flyingcauldron.com.

To see more coverage from The Shelby Report on Sprouts Farmer’s Market, click here

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