Irving, Texas-based 7-Eleven Inc. has launched a new Black Bean Burger available at participating 7-Eleven stores for a limited time. The high-protein meat alternative is a menu addition that broadens 7-Eleven’s vegetarian options.
Made with black beans, corn, rice and seasonings, the vegetarian patty is topped with American cheese and on a brioche bun. The company’s take on this vegetarian dish is an option for customers who are looking for a meat alternative.
“At 7-Eleven, we keep a watchful eye on the shifting preferences of our customers and are constantly adapting our offerings for them,” said Anjuli Wilkie, 7-Eleven senior category manager of hot foods.
“We frequently receive requests for more vegetarian options from our loyal customers, and because our hot sandwiches are so popular, the addition of a Black Bean Burger was the perfect fit. Whether customers are looking to add more meatless protein to their diets or want to enjoy something other than fish on Fridays this spring, 7-Eleven has an option for them.”
7-Eleven is offering two hot sandwiches for $5 in-store – cheeseburgers, chicken sandwiches and the new Black Bean Burger. Through April 12, rewards members can pick up the new menu item for $2 on Fridays at participating locations. The rewards loyalty program is found in the app and offers customers exclusive deals and discounts on their favorite products.
The company operates, franchises and licenses more than 14,000 stores in the U.S. and Canada. In addition to its name brand stores, the company operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost chicken and biscuits locations.
For more information, visit 7-Eleven.com.
7-Eleven recently appointed Ken Wakabayashi as co-CEO of 7-Eleven International. To read the full story from The Shelby Report, click here.
