Richmond, Virginia-based Duke’s has announced the launch of a new Duke’s Southern Sauce flavor – Carolina Vinegar BBQ.
Duke’s original line of Southern Sauces debuted in 2020 with six barbecue flavors, each inspired by a regional southern recipe – Hickory Moonshine, Carolina Gold, Georgia Sweet Heat, Alabama White, Tennessee Smoke and Whiskey and Mississippi Comeback.
The newest flavor to join the Duke’s Southern Sauce lineup is Carolina Vinegar BBQ, which originates from the Piedmont region of western North Carolina. The recipe, born out of a state-wide barbecue divide, expands on North Carolina’s original, vinegar-based sauce by adding tomato paste for sweetness and color.
“Each Duke’s Southern Sauce is distinct to the region that created it,” said Maria McAllister, Duke’s marketing operations wrangler. “We love bringing unique regional sauces that are revered throughout the South to our fans and customers. Carolina Vinegar is an authentic Piedmont-style barbecue sauce that is tangy, sweet and spicy.”
In addition to the new flavor, the Southern Sauces’ packaging also got a revamp, including the Duke’s signature yellow cap and black medallion. The updated packaging is a continuation of a transformation for the brand that began in 2020. Milestones of this transformation include product innovation, like the southern sauces, flavored mayos, dressings and southern-style mustards; the introduction of the Duke’s “It’s Got Twang!” campaign; and the sponsorship of the Duke’s Mayo Bowl in Charlotte, North Carolina.
“We want it to be clear to the consumer that these sauces are cut from the same cloth as the beloved mayonnaise,” said Rebecca Lupesco, Duke’s brand manager of Mayohem. “The new packaging both brings the sauces into the Duke’s family of condiments and makes the product pop on shelf. And when shoppers see the yellow cap, they know they’re getting the best.”
The company’s Southern Sauces are made with quality ingredients, no high fructose corn syrup and are kosher. Alabama White, Georgia Sweet Heat, Tennessee Smoke and Whiskey and Carolina Gold are naturally gluten-free. The sauces are available in 14-oz.-17.5-oz. squeeze bottles and retail between $3.49 and $3.99.
For more information, visit dukesmayo.com.