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Insite AI Adds Top Industry Executives To Leadership Team

Austin, Texas-based Insite AI, a provider of AI-driven solutions for category and revenue growth management for the consumer goods industry, has announced that Jeff Smith and Steven Leven have joined the company’s executive team. Smith has been named company president and Leven has been appointed chief customer and commercial officer.

“I am excited to have these two world class executives join the Insite AI management team,” said Shaveer Mirpuri, Insite AI founder and chairperson. “Demand from large consumer brands for our technology and domain expertise called for us to bring on high profile leaders. Jeff and Steve are proven elites, both bringing over 20 years as C-level executives at the most sought-after retail technology and RGM companies in this sector. Throughout their careers they have demonstrated their ability to collaborate at the highest executive level of the largest companies in our markets to help drive their organizations’ success.”

Smith comes to Insite AI from Revionics (Goldman Sachs-backed, now an Aptos company), which he founded in 2002. At Revionics, he held numerous roles, including CEO, CTO, CMO, and EVP corporate development and strategy. Smith also sat on the board of directors for Revionics until the company’s sale in 2020.

During his tenure, the company became the global leader of price optimization solutions for the retail industry. Prior to launching Revionics, Jeff was a founding member of KhiMetrics (now SAP Khimetrics), a pioneer and leading provider of revenue management solutions for the retail market.

Smith brings success leveraging advanced technologies and building consulting capabilities to create solutions that are the gold standard for the market and looks forward to doing the same with the company’s AI capabilities.

“I’m very happy to be at Insite AI,” Smith said. “In looking at the company I was particularly struck by the proven sophistication and flexibility of Insite’s AI platform, the strength of the team’s industry and AI expertise, the measurable results they are getting for their customers, and their enthusiastic support for our partnerships with them. I am looking forward to leading the company to achieve its full potential.”

Steven Leven also joins Insite AI from Revionics, where he was chief operating and customer officer. In that role, Steve was responsible for partnering with senior management at the largest U.S. and global retailers to drive success, implementing best retail technology practices and the delivery of world class analytics technology. While at Revionics, Leven was part of the senior management team that drove new business expansion into Europe, Latin America and Asia.

Prior to Revionics, Leven was SVP at M-Factor, a leading SaaS provider of trade promotion and marketing spend optimization solutions for leading consumer brands. Leven started his software career with ProfitLogic/Oracle, an early innovator in markdown, price optimization, and assortment planning.

“Insite AI solutions offer the market a unique value proposition based on innovative AI-based science, the ability to quickly deploy for business value, and incredible advantage in category management and revenue growth management use cases,” Leven said. “I am excited to work with executives of leading consumer brands to accelerate their growth. It’s critical to tailor capabilities to the DNA and expectations of their organization, market, channels and goals, and Insite AI uniquely brings that capability to the market.”

For more information, visit insite.ai.

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