Keasbey, New Jersey-based ShopRite and 102 ShopRite employees will appear on limited-edition Cheerios boxes as part of an annual tradition recognizing employees for fighting hunger in their communities. Store fundraising efforts this year raised more than $1.1 million for regional food banks.
To earn a photo on the cereal box, ShopRite employees across stores compete each September during Hunger Action Month in the annual ShopRite “Partners In Caring Cheerios Contest.” With this year’s contest theme,“Our ShopRite Partners in Caring All Stars,” serving as backdrop, ShopRite associates came together again to collect donations at check-out and in-store in the fight against hunger.
The campaign also encourages customers to round their grocery purchases up to the nearest dollar. The top fundraising stores select employees to appear on the cereal box in spring.
“Shoppers may recognize their favorite associate on this iconic cereal box when they visit our stores and pick up Cheerios. We are proud of the efforts by our hard-working associates and generous customers to raise money for regional food banks and help put food on the table for families facing food insecurity,” said Rob Zuehlke, manager of corporate social responsibility, ShopRite. “The ShopRite’s Partners In Caring Cheerios Contest is a beloved tradition among our associates and an important tool in our fight against hunger.”
ShopRite and General Mills will recognize the 45 top fundraising stores and employees with special in-store celebrations and cereal box unveilings from March 10 through May 6. Nearly 150,000 of the limited-edition, customized cereal boxes will be sold exclusively at ShopRite this spring.
Each winning store also receives prize money ($3,000 for the top five stores, and $500 for the remaining winning stores) that is donated to local food pantries chosen by the store teams.
The Brodheadsville, Pennsylvania location, owned and operated by the Kinsley family, is the top fundraising store for the second year in a row. Brodheadsville store employees featured on the Cheerios box will be recognized March 24 at an in-store ceremony.
Other winning stores and its employees include:
- Connecticut
- Waterbury
- New Jersey
- Berlin, Burlington, Byram in Stanhope, Chester, Chews Landing in Laurel Springs, Cinaminson, English Creek in Egg Harbor, Flanders, Flemington, Franklin, Greater Morristown, Hammonton, Hillsborough, Landis in Vineland, Lodi, Lyndhurst, Mansfield in Hackettstown, Marmora, Medford, Mullica Hill, New Milford, Newton, Ramsey, Rio Grande, Sparta, Succasunna, Union Mill, Wallington, Washington, West Deptford and Wycoff.
- New York
- Carmel, Cortlandt, Croton, Ellenville, Fishkill, Forest & Richmond in Staten Island, Hylan Plaza in Staten Island, Larangeville, Tuckahoe, Veterans Road in Staten Island and Warwick.
- Pennsylvania
- Brodheadsville and Roosevelt Boulevard.
ShopRite Partners In Caring is a year-round, community-based, hunger-fighting initiative that works with more than 50 food industry manufacturers to provide $3 million annually to qualified charitable agencies in New York, New Jersey, Connecticut, Delaware, Maryland and Pennsylvania.
Since its inception in 1999, ShopRite Partners In Caring has donated $51 million to more than 2,200 charities. ShopRite Partners In Caring supports emergency food pantries, soup kitchens, homeless shelters, childcare centers, battered women’s shelters, senior citizen programs, drug rehab centers, programs for the mentally and physically disabled, after-school programs and other organizations that aid those in need.
For more information, visit shopritepartnersincaring.org.
