Los Angeles-based Harvest of the Sea, a leader in premium seafood products, has launched its Seafood Medley at Costco locations regionally.
The roll out for Seafood Medley has already begun in Costco in the Bay Area and San Diego, California and has expanded to Arizona, Colorado and Texas.
Beginning March 25, Seafood Medley will be available for purchase in the greater Los Angeles area. Available in 2.5-lb. (40-oz.) bag, the Seafood Medley is a frozen blend of shrimp from Asia, Mexico or South America combined with Indian wild-caught calamari, Argentine scallops and Canadian Prince Edward Island Blue Mussels.
This launch comes at a time when more people continue to consume and purchase frozen seafood that is convenient and ready-to-cook, according to Seafood Source. According to the Global Seafood Market Trajectory and Analysis, the global market for seafood was estimated at $113.2 billion in the year 2020 and is projected to reach a revised size of $138.7 billion by 2027.
“The sales growth and increase for demand we experienced over the past year has given us the momentum to move forward with our Costco roll out,” said Mark Shinbane, president and CEO of Harvest of the Sea.
“Our goal was to curate the ideal blend of the world’s finest seafood, and that’s exactly what we created with our Seafood Medley. It is a fantastic dish that is easy to prepare from your stovetop in only five minutes. As we’ve seen more consumers become confident in the kitchen during the pandemic, this launch allows us to offer premium seafood at a great value to Costco customers.”
Founded in 1961, Harvest of the Sea is best known for its quality, transparency and sustainability. With a culture based on innovation and ability to provide customized, value-added solutions for retail, wholesale, food service entities and meal kit companies, the company said it has continued to drive industry standards to set its brand apart from other seafood companies.
To learn more about Seafood Medley, visit harvestsea.com/