In partnership with its customers, Salisbury, North Carolina-based Food Lion Feeds is providing 1.6 million meals to feed food-insecure neighbors as a result of its annual Orange Bag campaign.
Last month, customers purchased specially marked Food Lion Feeds orange bags or made a cash donation at the register during checkout. Each bag sold helped provide five meals to the stores’ local Feeding America member food bank.
The amount of meals provided to each local food bank was based on the number of eligible bagged oranges sold and cash donations received in each food bank’s service area.
“Food Lion is so grateful to our customers who participated in this campaign to support their neighbors,” said Kevin Durkee, manager of Food Lion Feeds. “Caring for the towns and cities we serve is at the core of everything we do. The Orange Bag campaign is a direct reflection of how Food Lion customers and Food Lion Feeds rallies to make an impact on our neighbors in need.”
Since 2014, the company has provided more than 900 million meals to neighbors in need. The company has committed to providing 1.5 billion meals to individuals and families in need by the end of 2025. Part of this commitment includes hosting retail campaigns, like the Orange Bag, as well as providing meals through the 20-year-old Food Lion Food Rescue program where near-date fresh produce and pantry staples are donated to a network of local feeding agencies.
Food Lion has more than 1,100 stores in 10 Southeastern and Mid-Atlantic states and employs more than 82,000 associates. The company has donated more than 900 million meals to individuals and families since 2014 and has committed to donate 1.5 billion meals by 2025. It is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Ahold Delhaize.
For more information, visit foodlion.com/feeds.
To read the original release about the Orange Bag program from The Shelby Report, click here.