Jacksonville, Florida-based Bubba Burger is unveiling a new burger variety, Jalapeño Cheddar, in time for grilling season.
“We’ve all had more time in the kitchen with family over the last two years, and folks have become more comfortable experimenting with new flavors and recipes,” said Travis Crouse, chief operating officer of Bubba Foods. “Our new Jalapeño Cheddar Bubba burger builds on consumers’ demand for new and bold flavors, pairs well with a variety of toppings, and offers Bubba convenience.”
Retailers eager to cross-merchandise will find items from each department partner well with the Jalapeño Cheddar burger.
The Jalapeño Cheddar Bubba burger captures two growing consumer trends: preference for a little heat in meals and a willingness to experiment. Seventy-five percent of consumers enjoy at least mildly spicy foods and 49 percent of U.S. shoppers say they enjoy cooking new dishes.
“Backyard barbecues, relaxed summer evenings and outdoor excursions are all opportunities for consumers to share the new Jalapeño Cheddar Bubba burger with family and friends,” Crouse said. “As retailers look ahead to summer demand, we are committed to providing the highest quality and the best innovative burger solutions.”
The Jalapeño Cheddar Bubba burger is the brand’s 12th beef variety, joining other Bubba burger options such as Sweet Onion, Bacon Cheddar, Wagyu and Grass-Fed. Additionally, Bubba burger offers four veggie burgers, ranging from Latin Grill to Brown Rice and Beans with Beets, and three turkey burger varieties.
For more information, visit bubbafoods.com.