Sacramento, California-based Rä Foods and its brand, Wild About Sprouts, has created new packaging labels that highlight each variety option to attract attention to the packaging on the shelf and to the entire category section. The company has also announced new expansion into additional Kroger divisions across the country as well as its introduction into Meijer stores.
“Wild About Sprouts is on a mission to reach consumers across the country with fresh, living, safe, healthy, flavorful sprouts,” said Jeff Sholl, owner.
“We have significantly expanded our growing capacity and in turn, the availability of Cold Grown Wild About Sprouts in the eastern, northern and southern United States. Retailers are eager to help us meet the increasing consumer demand for fresh, safe sprouts. Our bright new labels will help attract consumers to the shelf to learn more about the Wild About Sprouts difference and the benefits of sprouts.”
The produce is different from traditional sprouts and are grown in individual 3 ounce containers using a patented Cold Grown process that results in the safest sprouts available. The patented Cold Grown process prevents the growth of pathogens and eliminates handling that could introduce contaminants and promote spoilage.
As an additional safety step, final product pathogen testing occurs before every shipment. The result is also a naturally long shelf life meaning these sprouts will last long after other produce in the refrigerator spoils.
“You can see the difference in our sprouts and it’s all about how we grow them,” Sholl said. “Our patented Cold Grown process is trusted by grocers across the country and by thousands more consumers who understand the nutritional benefits of these tiny, living plants, including the benefits of plant protein and fiber.”
The seeds are planted directly in individual retail packages, the sprouts remain alive and untouched until harvested by consumers in their homes. Another benefit is that they are produced in a sustainable, environmentally friendly way, being herbicide- and pesticide-free, non-GMO and using one-fourth cup of water per package with no water waste. In addition, each package and growing pad is recyclable.
With no washing, chopping or peeling, the company says the product is an easy way to get more veggies and plant-based protein and fiber in your diet. “Eaten raw or cooked, Wild About Sprouts compliment any type of cuisine,” added Sholl. “Use them on any dish you want to add color, flavor and crunch.”
The products come in six varieties: 100 percent clover, broccoli/clover blend, clover/radish blend, 100 percent alfalfa, clover/alfalfa blend and 100 percent broccoli.
For more information, visit wildaboutsprouts.com.