Pittsburgh, Pennsylvania-based Heinz has unveiled a new innovation that seeks to revolutionize the burger eating experience: Heinz Dip & Crunch. The product combines sauce with potato crunchers inside a two-in-one package for an elevated burger eating experience.
The product is available in two flavors:
- Heinz Dip & Crunch is made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder and spices. The potato crunchers cling to the sauce when dunked, providing an enhanced experience with each bite.
- Heinz Spicy Dip & Crunch: The spicy burger sauce is made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder and spices. Combined with the potato crunchers, the company believes this new burger accessory will elevate dinner to the next level.
“Here at Heinz, we recognize the magic in making memories on burger night thanks to the way our condiments uniquely elevate the classic burger,” said Ashleigh Gibson, brand director at Heinz. “As we continue to reimagine mealtime, we’re excited to offer a solution for consumers looking for accessible dipping sauces and unique textures to help further embrace the fun of cooking and eating at home.”
Heinz Dip & Crunch is the latest example of its larger AGILE@SCALE transformation. A part of this strategy is to deploy an insight-based innovation engine that offers consumers the products, flavors and formulations they wish to see the most. Heinz Dip & Crunch was first offered as a test item in select West Coast Jack in the Box restaurants earlier this year. Following a soft launch, the product is available nationwide for purchase at Walmart, Meijer, Target and Giant.
For more information, visit kraftheinzcompany.com.
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