Irving, Texas-based Avocados From Mexico is showing consumers new ways to celebrate with avocados this Cinco de Mayo with the introduction of Guactail.
To bring the Guactail to life, Avocados From Mexico teamed up with author, food and wine expert Antoni Porowski to create the Guactail. The drink takes a spin on a fruit-forward daquiri and is loaded with avocados.
“Two of my favorite things? Cinco de Mayo and guac,” Porowski said. “And taking that to the level of creating my very own Guactail? Perfection. It’s just not Cinco without a Guactail and Avocados From Mexico.”
According to the Demand Landscape 2018, Cinco de Mayo is the second biggest consumption occasion in the U.S. To inspire consumers, the brand is supporting the festivities with a full 360 plan, including a new #AlwaysGood TV spot, shopper campaign and digital activations.
“Cinco de Mayo sparks good times, just like our brand,” said Alvaro Luque, CEO and president of Avocados From Mexico. “We invite avocado lovers everywhere to share a Guactail and add Avocados From Mexico to their celebrations to make it a memorable Cinco de Mayo filled with good taste and good times.”
Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association, formed for the purpose of advertising, promotion, public relations and research for all stakeholders.
Under agreements, MHAIA and the Association of Avocado Exporting Producers and Packers of Mexico have combined resources to fund and manage AFM, with the intent to provide a focused, highly-effective and efficient marketing program in the U.S.
For more information, visit avocadosfrommexico.com.
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