Pottsville, Pennsylvania-based D.G Yuengling & Son Inc. is bringing back its limited-edition cans in partnership with a military veteran nonprofit, Team Red, White & Blue, as part of the brewery’s Stars & Stripes program.
“As America’s oldest brewery, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have made tremendous sacrifices to protect our country’s freedom,” said Jennifer Yuengling, VP of operations and sixth generation family member. “Team RWB is an organization that shares our commitment to our nation’s heroes, and we are excited to bring back our limited-edition cans that help raise awareness and support services for America’s veterans.”
The special Team RWB cans will feature a desert camouflage print and Team RWB logo. The limited-edition cans will be available across the brewery’s 23-state footprint in 12 pack/12-oz. and 24 pack/12-oz. cans and single-serve 24-oz. cans until the end of the summer.
New to this year’s limited-edition design, each can will feature a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program brand ambassador Lee Brice. When scanned, the QR code will immerse consumers in a digital Stars & Stripes experience where they can watch Brice’s “More Beer” music video, learn about Yuengling’s Stars & Stripes Free Summer Concert Celebration on July 9, shop in the brewery’s virtual gift shop, enter to win tickets to see Brice on tour and donate to Team RWB.
“We are fired up to partner with America’s oldest brewery again this year,” said Mike Erwin, executive director of Team RWB. “Team RWB is forging America’s leading health and wellness community for veterans and the donations from Yuengling’s Stars & Stripes program and Team RWB cans empower us to enrich thousands of veterans’ lives every day.”
Yuengling also recently announced the return of its annual, free summer festival highlighting the Stars & Stripes program where Team RWB cans will also be available to purchase. This year, the free concert will be headlined by Brice on July 9 in downtown Pottsville.
For more information, visit yuengling.com.