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Webinar: Engaging Gen Z As Staff And Customers

Gen Z – they are the 67 million young people born between 1997 and 2012 – and they are the future of your business. They are the most diverse and socially conscious generation ever, and they decide where to work and where to shop based on how businesses support them and the greater community.

Join a discussion with The Shelby Report and Serita Cox, iFoster’s CEO, and Summer Rogers, West Coast director at iFoster about:

  • What is driving this “work to live” generation;
  • Why labor shortages are the new norm and what employers need to do to compete for and retain Gen Z;
  • What has iFoster learned from employing and serving hundreds of Gen Z foster youth, and how might that translate to your business; and
  • About iFoster’s employment programs, which have been recognized by the federal government as a promising practice in youth employment, and by AmeriCorps the “Best New Program 2019.”

Register now to attend this informative webinar on June 15 – 2 p.m. EST.

Serita Cox, CEO, iFoster – Cox is responsible for strategy and programs. As the driving force behind iFoster, she brings to bear her personal experience with foster care, devoted commitment to a number of youth development initiatives and over a decade of experience in executive-level management in Silicon Valley, corporate strategy consulting and non-profit strategy consulting. For her work with iFoster, Cox has been recognized as a White House Office of Social Innovation Citizen Innovator, an Echoing Green Fellow, an American Leader of Change and James Irvine Leadership Awardee.

Summer Rogers, West Coast director, iFoster – Rogers is based in Los Angeles where there are more than 10,000 transition-age foster youth. She brings a wealth of experience to iFoster having worked with transition-age foster youth to help them achieve independence at St. Anne’s transitional housing program for pregnant and parenting youth. In addition to St. Anne’s, Rogers recruited and partnered with employers to hire young people in internships at one of LA’s most successful One-Stop Business and Career Centers and has been a college counselor to low income students helping them apply to and pay for college, many of whom were first generation college applicants.

Bob Reeves

Moderated by Bob Reeves, Executive Vice President, West, The Shelby Report

Join iFoster and Shelby at 2 p.m. EST, June 15, 2022 to learn how retailers can engage Gen Z as staff and customers. Register today.

Sponsored by:

iFoster Webinar

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

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At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
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