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The Fresh Market To Offer Color-Changing Peonies For Limited Time

Fresh Market

Greensboro, North Carolina-based The Fresh Market Inc. will be carrying Command Performance Peonies for a limited time. This hybrid peony variety changes color every day.

Command Performance peonies are grown in Southwest France in the region of Gironde, near the city of Bordeaux. The fully double-bomb shaped flowers are among the largest of all peony varieties. Once open, Command Performance peonies boast a diameter of up to eight inches with a spicy fragrance.

Blooms start out red but turn brighter during blooming. After two days of blooming, Command Performance shifts its color from red to dark orange to salmon. Eventually, it will turn from peach to cream to white. This wonderful metamorphosis has earned Command Performance the nickname “gobstopper.”

“The bursting buds transform into big, beautiful flowers that treat you to a spectacular transformation of colors,” said Peter Hrycaj, director of floral and gifts, merchandising at The Fresh Market. “Our careful curation strategy allows us to bring in the freshest, most vibrant florals throughout the year, including new Command Performance Peony flowers for the spring.”

The Fresh Market is one of the only retailers on the East Coast offering Command Performance Peonies at its stores during this peak season. They will be available in bunches of three while supplies last. A time-lapse video of the flowers changing colors over time can be downloaded here.

Guests can save on flowers, including Command Performance Peonies, by joining The Fresh Market’s Ultimate Loyalty Experience, where they’ll automatically be enrolled in TFM’s Floral Club.

For more information, visit thefreshmarket.com.

The Fresh Market was recently named The Shelby Report of the Southeast’s Innovator of the Year. To view the full section, click here.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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