East Windsor, Connecticut-based Geissler’s Supermarket has launched SNAP online payments with its e-commerce service powered by Rosie.
Geissler’s customers in Connecticut and Massachusetts can use their SNAP EBT benefits to make purchases online for curbside pick-up and home delivery. This payment type increases access to fresh and local food for members of the community most in need. Rosie supports dozens of stores across the country with online SNAP, with many more to follow.
“As a local family-owned retailer, we serve our communities with the best in local and fresh products every day,” said Bob Rybick, president and CEO of Geissler’s. “We are excited to finally make all these great products available online regardless of preferred payment method. Geissler’s SNAP customers now have the full ability to shop instore and online, support their local family owned retailer and purchase the best locally made items and the freshest quality foods in the way most convenient for their lifestyle.”
Rosie’s team worked with the team at Geissler’s, the USDA’s Food and Nutrition Service and the payment processor Fiserv to launch this initiative. Geissler’s is the first locally-owned and -operated independent retailer to offer SNAP EBT online payments in Connecticut.
“Rosie’s mission is to provide meaningful solutions that are affordable and easy to use for our independent grocers. We focus on building relationships with, and listening to, leaders in the independent grocery industry like Bob Rybick who also serves as a board member and chairman of the National Retail Advisory Board, of IGA,” said Merrick Rosner, Rosie’s chief revenue officer.
“We wake up every morning committed to solving complex and meaningful problems for our grocers and online SNAP payments is yet another example of how we prioritize and invest our time and resources to help the independents deliver delightful experiences to more people in their communities.”
In 2021, more than 370,000 Connecticut residents were helped by the Supplemental Nutrition Assistance Program. Almost 55 percent of SNAP participants are in families with children, more than 40 percent are in families with members who are old adults or are disabled, and 39 percent are in working families. The Families First Coronavirus Response Act of 2020 expanded SNAP benefits by more than 100,000 in Connecticut.
Connecticut State Senator Saud Anwar shared, “Geissler’s has been part of our local community for a long time. With this additional opportunity they will be able to provide support to the community. This new distinct roll is so much needed as people are working hard to get back on their feet and this extra help will go a long way”
Geissler’s has been a longtime member of the Independent Grocers Alliance. IGA’s mission is to support independent grocery retailers by providing retail and marketing programs that create a point of difference and competitive advantage for grocery entrepreneurs all around the world.
John Ross, CEO of IGA, added, “It’s a tremendous accomplishment for an independent retailer like Geissler’s, which has seven locations in Connecticut and Massachusetts, to offer SNAP EBT payments electronically. Geissler’s and other independents are deeply invested in serving their community members of all incomes, and this offering is the next step in that commitment.
“I truly hope SNAP recipients will take advantage of this service, which will give them access to the local, fresh offerings that Geissler’s has secured through their partnerships with other entrepreneurs, farmers, and small businesses.”
For more information, visit geisslers.com.