Los Angeles-based Koe Organic Kombucha has unveiled new packaging for its cans for the launch at Target and Rite Aid locations.
This rebrand comes alongside a refreshed Koe recipe that has 200 percent more of the recommended daily value of vitamin C, with 25 calories per serving, 15mg of caffeine and 5-6g of sugar per can.
Each can has no artificial sweeteners, flavors or stabilizers. The company said that Koe’s new look embraces evolving trends in fashion, art and pop culture and retro, “sunset stripes” that nod to the brand’s California roots.
“We can’t wait for everyone to see our inviting new look,” said Louisa Lawless, chief strategy officer for Koe. “Koe is kombucha for the masses and we make it easier to make a healthier choice without suffering through the sour, vinegar-y flavor most people associate with kombucha. I like to say Koe is ‘sessionable,’ meaning it’s deliciously sippable any time of day, sometimes more than once a day.
“We embrace vibrancy in all facets of life and our juicy kombucha supports this. As our cans say, ‘It’s kombucha, only better’ and we are firm believers in Koe’s better flavor, better ingredients, better packaging and better benefits.”
Unlike most kombuchas, Koe doesn’t have a sour taste, yet still delivers the benefits of the brew. Every can contains billions of live, premium probiotics, organic fruit juice, a boost of vitamin C and sparkling water.
Koe’s six juicy flavors include tropical, watermelon, strawberry lemonade, raspberry dragonfruit, mango and blueberry ginger.
Consumers can find Koe in 12 oz. slim cans in conventional grocery, natural grocery and convenience stores across the U.S. Stores include Natural Grocers, Stop and Shop, Giant and Martins, as well as select Rite Aid, 7-Eleven, CVS, Circle K, Bristol Farms, Woodman’s, Royal Farms and Target.
For more information, visit drinkkoe.com.