Irving, Texas-based 7-Eleven Inc. has announced the opening of its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country.
Located at the corner of Preston Road and Alpha Road, this location has customizable beverage options, a cigar humidor and digital innovations in addition to Laredo Taco Company, a popular south Texas restaurant concept.
Laredo Taco Company is famous for its authentic tacos served on fresh-made flour tortillas as well as its signature salsa bar with a wide selection of salsas and toppings including salsa roja, salsa verde, creamy cilantro and habanero. Specialties include authentic fajitas, chorizo, carne asada, carnitas and breakfast tacos made with fresh-cracked eggs.
“We’re excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve,” said Molly Long, 7-Eleven VP of store evolution and design.
“The customer is getting the convenience they expect from 7-Eleven – coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards which ultimately allows us to continuously improve the experience for all our customers.”
7-Eleven will test specialty items including cold foam, caramel macchiato, dirty chai, white mocha and horchata latte. In addition to custom espresso drinks and cold brew coffee, customers can also purchase organic smoothies and shakes, vitamin infused sparkling water and a wine cellar. These innovations are available alongside 7-Eleven’s regular products like slurpee drinks, hot dogs and fountain beverages.
Located at 13635 Preston Road in Dallas, the store also offers an array of digital innovations providing customers with added convenience, including mobile checkout and delivery. With 7Rewards, the loyalty program found in the 7-Eleven app, in-store customers can skip the checkout counter and pay for their purchases directly from their phone. The 7NOW delivery app also lets customers order more than 3,000 of their favorite foods, beverages, groceries and household products to be delivered straight to their door.
While all evolution stores include a restaurant concept, no two locations are exactly alike as the retailer will continue to tweak the design and product mix based on customer feedback and shopping habits.
For more information, visit 7-eleven.com.