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Midwest Wholesaler/Distributor News

SpartanNash Celebrates Five Years Of Fast Lane Online Shopping

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Grand Rapids, Michigan-based SpartanNash has announced that customers can use its Fast Lane online shopping platform to enjoy online-only savings from July 10-19.

These savings will be offered to celebrate the program’s fifth anniversary of delivering groceries through curbside pickup and home delivery services.

Anniversary perks will include deals on select items, including summer staples such as meat, potato chips and strawberries, discounted gas and 20 percent off all Our Family products. Each Fast Lane shopper will also have the opportunity to win a 2022 Sea-Doo Spark Trixx Jet Ski.

In addition, Our Family will donate 20 percent of all proceeds from Our Family products purchased on Fast Lane to a local non-profit organization during the anniversary celebration.

Fast Lane, which saves guests an average of two hours of grocery shopping time per week, provides an online shopping option for shoppers at select Family Fare locations and all D&W Fresh Market, Family Fresh Market, VG’s Grocery, Dan’s Supermarket, Forest Hills Foods and Ada Fresh Market locations.

Fast Lane personal shoppers are trained to go the extra mile, seeking out substitutions when needed, looking for the best dates and freshest products and accounting for customer personalization requests.

“Fast Lane is part of an ongoing effort to stay ahead of evolving consumer shopping preferences, whether in-store or through curbside pickup or delivery,” said Amy McClellan, SpartanNash SVP and CMO. “This anniversary celebration is our way of thanking those who have participated in Fast Lane throughout the years, but also welcoming new members who may want to try it for the first time.”

Since its launch in 2017, Fast Lane continues to be optimized to meet consumer needs with enhancements such as GPS-location technology, at-home delivery and the ability to clip digital coupons instantly.

To participate in Fast Lane, guests can pay a minimal fee each time they order or get a Fast Lane subscription (available for $49 per year) that includes free, unlimited curbside pickup, half-off delivery, exclusive monthly bonus savings on products across the store and extra fuel discounts.

Customers can order from the Fast Lane program for delivery or curbside pickup at shopthefastlane.com.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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