Rochelle Park, New Jersey-based Walden Farms is launching a full rebrand and improved formulation across all of its products, including salad dressings, coffee creamers, syrups, condiments, dips, spreads and sauces.
Following the debut of its reformulated salad dressings in May 2021, Walden Farms has upgraded its entire product portfolio to match the new look and taste of its dressings. Now, all Walden Farms products are formulated with real vegetables, fruit fiber and natural flavors, removing all artificial sweeteners, flavors and dyes.
The company hopes the new packaging design will increase appetite appeal while highlighting its nutritional claims of having no calories, net carbs, sugar and fat. Walden Farms products are keto friendly, and most are vegan, dairy-free and cholesterol-free.
“As consumers demand more ingredient transparency and cleaner products overall, we want to ensure that Walden Farms products continue to deliver on meeting consumer needs. Now made with improved ingredients and tasting even better than before, consumers can confidently purchase any of Walden Farms offerings without compromising on their individual health goals,” said Darcy Zbinovec, president and CEO of Panos Brands.
In conjunction with the full line reformulation, Walden Farms is also announcing the verification of its dressings as non-GMO project verified, including Honey Dijon, Raspberry Vinaigrette, Thousand Island, Ranch and Chipotle Ranch. Additional SKUs are under the verification process and will be available later this year.
“With all the steps we’ve taken to improve the formulation and quality of our products, crafting non-GMO dressings was the natural next step for Walden Farms,” said Deborah Sidney, senior brand manager for Walden Farms. “For the first time, consumers seeking out non-GMO products now have the opportunity to experience the delicious taste and unmatched attributes of our top selling salad dressings.”
Walden Farms is available at grocery retailers nationwide and online at waldenfarms.com.