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7-Eleven Launches Snack-Inspired Fashion Collaborations


Irving, Texas-based 7-Eleven is releasing exclusive collaborations with snack and beverage brands. Customers who purchase participating products at 7-Eleven, Speedway or Stripes stores can win apparel and accessories inspired by popular snacks.

A few customers will win a custom pair of shoes, including:

  • Slurpee x What the Fanta: Designed by Jake Danklefs of Dank & Co., these sneakers are adorned with Slurpee drink branding and shapes that mimic splashes of water.
  • 7-Eleven x Dunkaroos: Designed by creative agency partner Select and hand-painted by Tyler Wallach, these shoes feature Fred – the mascot for the 7-Eleven frozen beverage, surrounded by confetti-like patterns.
  • Shoe Surgeon x Reese’s: These shoes feature orange-colored mesh panels, chocolate-hued sides and a peanut butter-toned ankle panel with a buttoned pocket.

Customers also have the chance to win a break dancing-inspired Red Bull BC One capsule featuring Fred, complete with a hoodie, drawstring backpack and hat. They could also win a Flamin’ Hot x Braille collection, featuring a crewneck sweatshirt, hat, skateboard and shoes with flame-printed shoelaces.

“Brainfreeze Season is a time for us to help our customers quench their thirst for Slurpee drinks…music…and, of course, fashion,” said Marissa Jarratt, 7-Eleven EVP and CMO. “We know our customers are always on the cutting edge of culture and style and are looking for ways to get even closer to the brands they love – so what better way to reward our loyal fans than with these one-of-a-kind designs?”

For a chance to win, 7-Eleven, Speedway or Stripes customers must purchase select items through the 7Rewards and Speedy Rewards loyalty programs or via 7NOW delivery. Participating products include Big Gulp fountain beverages, Slurpee drinks, Red Bull, Fanta, Reese’s, Dunkaroos and all Doritos, Ruffles and Cheetos varieties.

For more details on the clothing collaborations, visit 7-Eleven.com.

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