Frisco, Texas-based Keurig Dr Pepper and BLK & Bold Specialty Beverages have launched BLK & Bold coffees in K-Cup pods for the Keurig brewing system.
BLK & Bold was cultivated in 2018 in Des Moines, Iowa. For every product sold, the company pledges 5 percent of its profits to “For Our Youth” partners nationwide.
Mauricio Leyva, president of coffee for Keurig Dr Pepper said, “BLK & Bold’s inspiring mission to support organizations that help communities across America is as exceptional as their delicious coffee blends. We are pleased to introduce both to the millions of Keurig households and be a partner in advancing their efforts.”
To date, BLK & Bold has provided funding to more than a dozen nonprofit organizations, with many focused on urban populations. In conjunction with the launch of BLK & Bold K-Cup pods, Keurig is donating to the Coffee Coalition for Racial Equity, a nonprofit committed to building a racially diverse and equitable coffee industry.
“We’re beyond excited to work with Keurig Dr Pepper in a way that continues our mission to turn the daily ritual of enjoying a cup of coffee into a means of giving back,” said Pernell Cezar, BLK & Bold co-founder and CEO. “Partnering with the iconic Keurig brand advances our mission to support underserved communities while we serve more households our premium product and community impact proposition.”
Beginning in August, three Fair Trade-certified BLK & Bold blends will hit shelves nationwide on digital platforms and at Target and Albertson’s, with more retailers to be added throughout the year.
- Rise and GRND: A medium roast blend with a taste profile of caramel, lemon and nutty flavor notes.
- Smoove Operator: A dark roast blend with flavor notes of caramel and toffee with the feel of a full-bodied coffee.
- Brighter Days: A light roast with a blend of fruity, toffee flavor notes.
New features within the Keurig brewing system that BLK & Bold will benefit from include MultiStream technology, which uses five streams of water to saturate the coffee grounds and extract full flavor and aroma from each K-Cup pod.
In addition, Keurig’s signature BrewID technology – recently introduced in Keurig’s first connected brewer, the K-Supreme Plus Smart – recognizes the specific K-Cup pod brand, variety and roast and customizes the brew settings.