Lima, Ohio-based Southern Recipe Small Batch has launched refreshed packaging and new brand appearance, designed to draw attention from consumers.
The launch is accompanied by an integrated campaign to show off the new packaging, including a refreshed logo and enhanced web and social presence that were developed with consumer needs in mind. New packaging is expected to be on shelves nationwide, where Southern Recipe Small Batch products are sold, beginning next year.
The full lineup underwent this brand refresh. Packaging elements were lightened, with fresh colors and clear flavor cues highlighting key product features. In addition to offering new flavors, Southern Recipe Small Batch contains 7 grams of collagen per serving – a USDA-approved claim that is used by the brand.
“We’re so proud of how far the Southern Recipe Small Batch brand has come, from inception to brand launch to category leadership,” said Mark Singleton, VP of sales and marketing for Southern Recipe Small Batch. “We have a great team behind the brand, all who understand the potential of pork rinds within the snack food industry. The humble pork rind deserves to be elevated, and that’s exactly what we’re doing with this brand refresh.”
Southern Recipe Small Batch, a division of Southern Recipe, is a small batch, handcrafted brand of pork rinds. Southern Recipe Small Batch offers the snack in internationally-inspired flavors that has eight grams of protein, low carbs and are naturally gluten free.
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