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Frito-Lay Introduces Chip Mashups With Familiar Flavors

Frito-Lay

Plano, Texas-based Frito-Lay’s is relaunching the Lay’s Flavor Swap lineup, along with the new Lay’s Kettle Cooked Fritos Chili Cheese.

“What makes the Lay’s Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience,” said Stacy Taffet, SVP of brand marketing, Frito-Lay North America.

“This year’s newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavor to make a powerful addition to an already stacked lineup. We’re excited to re-release these iconic swaps after last year’s success and to continue delivering the flavor experience our fans are looking and asking for.”

This year’s Flavor Swap lineup also includes three returning flavors that merge the best of Lay’s chips with other company favorites: Lay’s Cheetos Flavor, Lay’s Doritos Cool Ranch Flavor and Lay’s Wavy Funyuns Onion Flavor.

The four Lay’s Flavor Swap offerings are available nationwide for $4.59 and $2.29. The flavors are available while supplies last.

To learn more about Lay’s and its Flavor Swap lineup, visit lays.com

Frito-Lay North America is the $19 billion convenient foods division of PepsiCo. Frito-Lay snacks portfolio includes Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates more than 30 manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. 

For more snack news from The Shelby Report, click here.

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