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IFPA Recognizes Exhibit Marketing At The Foodservice Conference

IFPA fresh produce

The International Fresh Produce Association celebrated three standout winners at the Foodservice Conference Expo on July 29. “The finest produce marketing was on display at the IFPA Foodservice Conference last month,” said Joe Watson, IFPA VP of retail, foodservice and wholesale.  

“I continue to be impressed by the creativity and ingenuity that all our exhibitors demonstrate to convey the attributes and benefits of their products and services,” Watson said. “And the judges for our Best of Show Contest found the booths that shined the brightest. I thank them for their help in recognizing outstanding marketing by our exhibitors.”

The annual contest highlights Best of Show winners, as well as Best Product Promo winner. Booths are judged on staff performance, booth attraction and products/messaging.

Natalie’s

Best of Show – first place 

Natalie’s Orchid Island Juice Company

“Accepting the 2022 IFPA Foodservice award has only helped to deepen and fortify our commitment at Natalie’s Orchid Island Juice Company to be the best provider of 100 percent squeezed fresh juice that is authentic and unrivaled. Thank you to the IFPA for your incredible work and partnership,” said Michael D’Amato, director of sales.

Duda Farm Fresh foods

Best of Show – second place 

Duda Farm Fresh Foods

“We are delighted and thrilled to have won the second place for Best of Show considering all the companies who were in attendance and also put on a great booth presence,” said Nichole Towell, senior director of marketing and packaging procurement.

“This conference is prime time for us to highlight our fresh cut, value added products and really focus in on its convenience for the foodservice industry, especially now with supply chain challenges the entire industry is facing.”

Best Product Promo 

Rjik Zwaan – Red veined arugula

“As a breeding company, one of our biggest points of pride is our focus on innovation and bringing new vegetables to the market so there are very few awards that mean more to us than winning an IFPA Best New Product Promotion award,” said David Perie, account manager, retail and foodservice.

Rijk Zwaan

“Winning it two years in a row is really special for us. I think part of the reason we are successful at this important conference is that we look for, and breed for, items that work for foodservice and not just for our retail partners. We recognize there is a different set of needs for the different industry segments so we breed and promote different items for different segments. 

“We look forward to a retail-focused new item at the Global Produce & Floral Show in Orlando and are already working to identify next year’s foodservice introduction as we eye a possible “Three-Peat” for IFPA Foodservice.”

The next IFPA Foodservice Conference is July 27-28, 2023 in Monterey, California. The 2023 booth applications are open.

“Our exhibitors are vitally important to advancing produce consumption through foodservice,” Watson said. “They showcase their products and services – some new, some tried and true. And they have a lot of fun doing it.”  

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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Point Loma Community
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