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V&V Supremo Foods Releases New Packaging Designs


Chicago-based V&V Supremo Foods has announced the launch of new packaging designs for its Crema Supremo and Crema Rancherito Sour Cream Brands.

This crema segment will align with the new look of the entire V&V Supremo family of premium products. The combined new look will help consumers recognize the products.

By converting this crema segment, V&V Supremo will have transitioned 98 percent of its entire product catalog to the new look. The company assured consumers they will find the same authentic products. This is the next step for the company as it continues to grow and expand its product offerings.

V&V Supremo said it will support the new packaging rollout with communication on shelves at grocers, as well as with advertising on social media, ensuring awareness and a smooth transition.

Crema Rancherito is available only in Illinois, Wisconsin, Indiana and Michigan.

V&V Supremo Foods is a producer of authentic Mexican cheese, crema, chorizo and maker of Chihuahua Brand Quesadilla Cheese. The company was founded in 1964 by Gilberto Villaseñor Sr. and Ignacio Villaseñor and is one of the nation’s oldest family-run Hispanic food businesses. V&V Supremo services the retail and foodservice industries.

To learn more about V&V Supremo Foods, visit vvsupremo.com.

For more packaging news from The Shelby Report, click here.


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