Walden, New York-based Angry Orchard has launched its Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider.
Imperial higher ABV options are driving growth across beer, FMB and cider categories. Angry Orchard’s newest innovation marks the brand’s first nationally available 8 percent ABV cider.
Hardcore Dark Cherry Apple is made with traditional cider apples and blended with dark cherry juice from concentrate. The beverage is available in six-pack 12oz cans. It will also be a featured flavor in the Angry Orchard Fall Haul Variety Packs dropping this fall.
“Through the years, Angry Orchard has been synonymous with offering deliciously bold ciders that feature real fruit,” said Kelli McCusker, head of marketing for Angry Orchard.
“As drinkers shop the increasingly crowded alcohol space, they’re looking for offerings that deliver on flavor, ingredients and ABV to provide more value. Combining Angry Orchard’s equity in real fruit with a higher ABV in our new Hardcore wins that shopper equation – while giving drinkers a new way to transport them to their ‘happy place’ that much faster.”
Beginning Aug. 8, Angry Orchard is hosting a “Hard to the Core” contest where drinkers are encouraged to live out their hardcore dreams and the brand will foot the bill. The first 40 drinkers (aged 21+) to submit a photo completing their hardcore activity via Twitter with #AOHardCore and tag @AngryOrchard will receive a $500 cash prize.
The contest will be open through Sept. 8 and winners will be notified via direct message from the official @AngryOrchard Twitter account. Click here for the complete rules and regulations.
For more information on where to find Angry Orchard’s latest innovation, visit AngryOrchard.com.
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