Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.”
The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.”
The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans.
“What better way to celebrate soccer’s biggest event than with the good flavors of AFM and Takis snacks,” said Stephanie Bazan, VP of shopper and trade marketing for Avocados From Mexico. “Our Guackeepers Keep it Good in-store merchandising strategy is designed to excite the soccer-obsessed and spark good times, elevating sales during this priority time period for our brand.”
Additionally, one shopper will have the chance to win the Guackeepers sweepstakes – a trip to see any professional soccer match in the U.S. plus spending cash. Retailers are encouraged to request free “Guackeepers Keep It Good” promotional and merchandising materials from AFM while supplies last.
“Watching the world’s most intense soccer event wouldn’t be complete without the right snacks, which made our decision to partner with Avocados From Mexico the perfect match,” said Sandra Peregrina, Marketing Director of Salty Snacks for Barcel USA.
“As our favorite teams get ready to face the intensity of the games, we’re excited to invite fans to enter the ultimate Guackeepers sweepstakes and take their winning shot at a once-in-a-lifetime experience.”
To learn more about Avocados From Mexico’s year-round promotional activities and marketing efforts, visit avocadosfrommexico.com/shopper.