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Fernandez Joins ASG As VP Of Retail Services

David Fernandez

Port Washington, New York-based Associated Supermarket Group has added David Fernandez to the company’s management team to enhance its retail services with a focus on technology, operational efficiencies and innovation.

With the addition of Fernandez, ASG will provide a stronger value to the supermarkets it serves with an aim to increase store sales and profitability. Fernandez will develop and lead program executions to increase retail sales so that stores win in the modern retail marketplace.

“We are committed to strengthening the customer value we provide our supermarket operators. Our customers will greatly benefit from the experience David brings to the marketplace,” said Joe Garcia, co-president and co-CEO.

Zulema Wiscovitch, co-president and co-CEO, agreed, “He will bridge the gap for store technology implementation, and increase independent supermarket adoption of ecommerce, loyalty, and overall operations upgrades. He will provide stores with the guidance needed to stay ahead of trends and improve their technology ROI. We are pleased to welcome David Fernandez as VP of retail services to the ASG team.”

Fernandez brings national and regional retail operations and category management in-depth knowledge as he spent 14-years with Walmart stores and eight years with Shoprite stores leading best-in-class operational efficiencies for both companies.

Associated Supermarket Group provides retail solutions to independently-owned grocery stores in the Northeast and mid-Atlantic regions, providing distribution, marketing, merchandising, promotional services and store financing.

A relationship with ASG allows independently-owned and -operated stores to take advantage of the economies of scale normally available only to larger supermarket chains. ASG’s supermarket banners include Associated, Associated Fresh, Compare, Compare Fresh, Met Foods, Met Fresh, Metropolitan City Market, Pioneer and other independently named stores. 

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