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Whole Foods Adds Carbone Fine Food Pasta Sauce To Shelves


New York-based Carbone Fine Food is available at select Whole Foods Market stores across the U.S., expanding its footprint into several new areas. 

“As one of the fastest growing food brands in the U.S., Carbone is thrilled to broaden our reach with Whole Foods Market,” said Eric Skae, CEO. “As grocery sales continue to rise and consumers continue to eat at home more and more, Carbone offers restaurant quality products for the home cook.” 

Carbone Fine Food sauces feature fresh, quality ingredients as found in the brand’s restaurants, including its tomatoes that are grown in volcanic ash and handpicked in Italy. Using a traditional technique, the sauces are slow cooked in small batches.

Three of the brand’s best-selling sauces will be available for purchase at Whole Foods Market:

  • Marinara: Using only the finest imported Italian tomatoes and fresh ingredients, this classic sauce is cooked slowly in small batches.
  • Arrabbiata: This “angry” sauce is made with fresh garlic, onions, and a sprinkling of crushed red pepper flakes to create the perfect level of heat.
  • Tomato Basil: This sauce is crafted to deliver just the right balance of garlic, oregano, and onions to make the fresh basil erupt when you crack open a jar. 

“We are excited to see our sauces alongside some of the finest brands in grocery,” said Mario Carbone. “We take extreme care in choosing who we work with, from the farms in Italy to the teams that cook each jar of sauce, and we are honored to add Whole Foods Market to the fold.” 

Chefs Mario Carbone and Rich Torrisi oversee the sauce process from start to finish, from choosing the farms that the ingredients are sourced from to testing hundreds of batches to ensure the quality of the sauce.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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