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Central Market Celebrates Hispanic Heritage Month

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In celebration of Hispanic Heritage Month, Dallas, Texas-based Central Market has sourced a collection of Hispanic-owned brands and products for its annual “Really Into Comida” food and heritage event.

The celebration will take place from Sept. 14-Oct. 11 at these Central Market locations: Austin North Lamar, Austin Westgate, Dallas Lovers Lane, Dallas Midway, Preston Royal, Fort Worth, Houston, Plano, San Antonio and Southlake.

Central Market’s offerings will include everything from Hispanic-owned wines and cheeses to gourmet chorizos and salsas.

New items for purchase this year:

  • Chorizo de San Manuel: Since 1975, the Flores family has produced its pork chorizo in the Rio Grande Valley. Still family-owned, the grocer will carry multiple varieties, including pork chorizo, beef chorizo and chicken chorizo.
  • Spanish tenderized octopus: Sourced from Spain and tumble tenderized in the U.S. using purified salt water, it has been featured by chefs, including the hit TV series “Chopped.”
  • Real Conservera Española: Canned seafood sourced from the Galician estuaries near Spain, these include sea urchin, squid and cockles.
  • The Casa Market: Guava paste sold with and without pecans.
  • La Newyorkina: Woman-owned paleta and ice cream brand produced in New York City. The products are handmade from scratch in small batches and is a Central Market exclusive.
  • John & The Fruits: Started in 2017 by the Tinajero brothers, these paletas are sold in four packs, produced with 100 percent natural fruits with water, milk or yogurt-based flavors, which are naturally sweetened. This is a Central Market exclusive.
  • Charlito’s Cocina Chorizo Seco: Made with heritage breed, pasture-raised pork, the chorizo is dry cured for up to three months and is not heated or smoked.
  • Polvorones de Canela: Also known as Hojarascas, these bakery items are shortbread-like cookies with crushed toasted pecans, cinnamon and powdered sugar.
  • Pastel de Elote:A sweet corn bread made with condensed milk and white corn.
  • Telera: A French bread-style product with a thin crust with two typical indentations made with a wooden dowel.        

Central Market is also celebrating the flavors of Hispanic Heritage Month in a Virtual Cooking School Series. Customers will learn how to make meals while learning new techniques and hearing stories from experts in Hispanic cuisine. Classes are offered with cooking kits for pickup or virtual-only tickets with a shopping list sent prior to class for those who choose to shop for themselves.

This year’s featured chefs include:

  • Adán Medrano, food writer, chef, cookbook author and award-winning filmmaker, specializing in indigenous foods of Texas and the Americas. The online class will be held Sept. 19.
  • Evelyn Garcia, Houston native, CIA graduate and finalist in the 19th season of Bravo’s Top chef. The online class is scheduled for Oct. 6.

Click here for class information and registration.

This celebration is a part of Central Market’s Be the Change initiative, which pledges to advance equality and inclusion across Texas. Be the Change provides tools and support for Central Market Partners, suppliers and community members.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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