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Kellogg Releases On-The-Go Cereal Instabowls


Battle Creek, Michigan-based Kellogg has launched Instabowls, allowing consumers to get milk for on-the-go trips by adding cold water. The line-up features Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch brands.

“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” said Chris Stolsky, marketing director. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes or clean-up.” 

Each portable bowl is pre-portioned and are one serving. Consumers add cold water to the fill line and the powered milk turns into liquid milk with a stir. According to an initial fan reaction, she loved this offering because she found it “[easier] to grab a bottle of water or find water than make sure that I have milk. Easy to store. Easy to travel with – and kids love it.”

Kellogg’s Instabowls are available in the cereal aisle at Walmart for a suggested retail price of $1.98 per bowl and will eventually roll out at additional retailers nationwide. To find Kellogg’s Instabowls at a store near you, visit Kelloggs.com.

The Kellogg Company’s brands include Pringles, Cheez-It, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and MorningStar Farms. The company’s net sales in 2021 were $14.2 billion, comprised principally of snacks, as well as convenience foods like cereal, frozen foods and noodles. 

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