Home » Kellogg Releases On-The-Go Cereal Instabowls
Center Store Midwest

Kellogg Releases On-The-Go Cereal Instabowls


Battle Creek, Michigan-based Kellogg has launched Instabowls, allowing consumers to get milk for on-the-go trips by adding cold water. The line-up features Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch brands.

“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” said Chris Stolsky, marketing director. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes or clean-up.” 

Each portable bowl is pre-portioned and are one serving. Consumers add cold water to the fill line and the powered milk turns into liquid milk with a stir. According to an initial fan reaction, she loved this offering because she found it “[easier] to grab a bottle of water or find water than make sure that I have milk. Easy to store. Easy to travel with – and kids love it.”

Kellogg’s Instabowls are available in the cereal aisle at Walmart for a suggested retail price of $1.98 per bowl and will eventually roll out at additional retailers nationwide. To find Kellogg’s Instabowls at a store near you, visit Kelloggs.com.

The Kellogg Company’s brands include Pringles, Cheez-It, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and MorningStar Farms. The company’s net sales in 2021 were $14.2 billion, comprised principally of snacks, as well as convenience foods like cereal, frozen foods and noodles. 

For more company news presented by The Shelby Report, click here.

Are You Meeting Shopper Demands In The Current Climate?

At an interesting time for American retailers, with consumer confidence low and inflation on the rise, David Wagstaff, VP North America, St Pierre Bakery, addresses why the challenges of the current climate present an opportunity for savvy retailers to engage shoppers through quality, consistency, and in-store experiences.

Learn More From St. Pierre

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market talk with Eran Heral at AppCard about why shopper loyalty is so important in this time of inflation.

View Now

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap