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H-E-B Launches Cashback Debit Card Program


San Antonio, Texas-based H-E-B has launched a debit account program that gives customers 5 percent cash back on the purchase of qualifying H-E-B brand products.

The H-E-B Debit Card, which can be used anywhere Mastercard is accepted, acts as a spending card with an optional savings account and provides users several benefits, such as free cash withdrawals at company-branded ATMs, no monthly fees and getting paid up to two days earlier with direct deposit.

To receive the cash back benefit, customers use the debit card to purchase items in the H-E-B family of brands, which include thousands of products from H-E-B, Hill Country Fare, Meal Simple, Field & Future, Home by H-E-B, Kodi, Cocinaware, H-E-B Kitchen & Table and GTC. Once the transaction is complete, the cash back amount will be automatically issued to the customer’s debit account. The cash back program is only available for purchases of eligible items at H-E-B stores and heb.com for curbside and home delivery orders.

“At H-E-B, we’re always looking to provide Texans more ways to save,” said Ashwin Nathan, group VP of marketing. “With the debit card, customers can have a more rewarding shopping experience that allows them to keep more money in their pockets while enjoying valuable benefits and perks.”

Customers can add funds to their H-E-B debit account by linking another debit card, bank account or by using direct deposit. People can also add cash to their cards at any store location. Customers can manage their accounts with the company’s debit mobile app, which allows users to check account balances, view transaction history and manage alerts.

Sign up is only available online and cannot be done in store. Customers can expect to receive their debit cards in the mail within seven to 10 days from approval. Deposit account opening is subject to registration and ID verification. H-E-B debit accounts, which are FDIC insured, are established by Pathward, National Association.

For additional details and a full list of terms and conditions, visit hebdebit.com.

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