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Kraft Heinz Names Frost As Chief Growth Officer

Diana Frost

Chicago-based The Kraft Heinz Company has appointed Diana Frost as chief growth officer of the company’s North America zone. Frost previously served as the head of North America disruption and Canada CMO for the company. 

In her new role, Frost will be responsible for growing Kraft Heinz’s innovation engine, as well as driving marketing for the company’s brand portfolio. She will both oversee The Kitchen, an in-house agency and manage the company’s digital, personalization and paid media teams. 

“We are thrilled to promote Diana Frost, a well-known talent from within our team, as our chief growth officer for North America,” said Carlos Abrams-Rivera, EVP and president, North America. “Since day one at Kraft Heinz, Diana’s expertise in disruptive innovation, ESG and M&A have been an asset across the organization – and her commitment to activating agility at scale has quickly transformed the way we work.” 

Frost has also been instrumental to the early success of Kraft Heinz’s recent joint venture with NotCo, a partnership that will bring plant-based versions of some of the world’s favorite Kraft Heinz brands to market at record speed through AI technology. 

Before joining Kraft Heinz, Frost was head of portfolio transformation at Mars Wrigley in the U.S., where she led a portfolio redesign to drive top- and bottom-line growth. She also served as head of marketing for Mars Wrigley Canada and began her career at PepsiCo. 

Based out of the company’s Toronto office, Frost will serve as a key member of the Kraft Heinz North America Leadership Team and report directly to Abrams-Rivera. 

For more information, visit kraftheinzcompany.com.

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