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Square Roots Expands Produce Distribution To Meijer Stores

Square Roots

Square Roots has expanded distribution of produce in Meijer’s stores in the Midwest. 

The company’s greens will be sold at Meijer-branded stores in Illinois, Indiana, Michigan and Wisconsin. The produce is grown and harvested at Square Roots’ Kenosha farm, the company’s largest indoor farm built to date. 

“Our new farm in Kenosha delivers delicious, pesticide-free, fresh produce to Meijer and other local retailers in the Midwest, all year round, and often within hours of being harvested,” said Chad Hague, VP of sales at Square Roots. “We’re thrilled that Meijer shoppers will get to enjoy our locally harvested greens that stay fresh for weeks.” 

All Square Roots produce has an extended 14-day shelf life, is always pesticide free and non-GMO, and is 100 percent traceable to allow consumers to see the complete journey the produce takes from seed to shelf. Square Roots grows a variety of greens, including herbs like basil, dill, parsley and cilantro; microgreens; and salad mixes.

The Square Roots Kenosha farm was deployed using Square Roots’ modular, smart-farm technology platform. To manage the farm, Square Roots uses cloud-connected software to monitor and control multiple climates, enabling its farmers to grow a wide range of crops to meet local market needs. 

Square Roots is the technology leader in indoor farming with a mission to responsibly bring its locally grown food to people in cities around the world, all year round. Square Roots is setting new standards for transparency and responsibility, while training a new generation of leaders in agriculture to create a more sustainable food system.

Founded by entrepreneurs, Kimbal Musk and Tobias Peggs, its range of fresh produce is available in approximately 350 retail locations around the country, including Meijer, Whole Foods Market, SpartanNash corporate stores, Fresh Thyme Market, Busch’s Fresh Food Market, Fresh Direct, Getir and Gordon Food Service Stores.

For more information, visit squarerootsgrow.com.

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