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H-E-B Opens New Location In Frisco, TX

H-E-B Texas

Last updated on September 8th, 2023 at 12:43 pm

H-E-B opened the doors to its new store Sept. 21 at 4800 Main St. in Frisco, Texas. The 118,000-square-foot store, which is the retailer’s flagship banner, joins the network of six Central Market locations that have been serving Dallas-Fort Worth shoppers for more than two decades.


The store has features such as a True Texas Barbecue restaurant; an H-E-B Pharmacy with a drive-thru; and Home by H-E-B home décor department featuring furniture, woven textiles and accent pieces from the Haven + Key and Texas Proud collections.

Additionally, the store introduced a new line of DFW sushi options, sushi and sashimi by the pound and a DFW Roll, made with avocado, cucumber, spicy tuna and salmon that’s seared and topped with spicy mayo and green onions; a new Café Ole coffee blend, Taste of DFW, which is medium bodied with caramel, chocolate and pecan flavors; and bakery items like chapati and roti breads.

The store also offers curbside and home delivery, which allows customers to place orders online. The digital services give customers choices on how they shop, pay for and receive their products.  


“Opening our flagship H-E-B format in the DFW area has been an aspirational goal of ours for many years, and the company has a long-term commitment to serve a broad range of customers and communities across North Texas,” said Stephen Butt, president of the Central Market division and H-E-B board member. “The DFW Metroplex is among the most competitive markets in the nation, and our H-E-B Partners are committed to work hard every day to earn the trust of our customers.”

H-E-B emphasized environmental sustainability in the store’s design, incorporating several energy efficient inclusions, such as CO2 refrigeration units and LED lighting. The site also features native landscaping, an outdoor community space and incorporated art installations from several local artists, which are featured throughout a two-acre greenspace next to the store.

Among the art installations are a mosaic bench from Wanda Montemayor, which used tiles decorated by H-E-B partners, art teachers, firefighters, area kids and other locals; fruit sculptures from Luke Sides; and interactive sculptures from Robertus van der Wege, who created two metal structures, a large cargo bike and shopping cart. Additionally, customers can snap a photo with the art installation of the “Frisco” letters where people can stand in as the letter “I”.


H-E-B also commemorated the store’s grand opening with a $10,000 donation to the Frisco ISD Career and Technology Center – Agriculture and Culinary Arts Program.

“There’s a lot of excitement and energy from our partners, who are the heart of H-E-B, and they have been waiting for this day to introduce H-E-B to North Texas,” said Juan-Carlos Rück, H-E-B EVP of North West food drug. “H-E-B partners from across the company have come together to make this day happen, and they’ve done an exceptional job tailoring this store to Frisco and the surrounding neighborhoods.”

For more information, visit heb.com.

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