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Planters Launches Packaging Redesign For Roasted Peanuts

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Chicago-based Planters is introducing peanut-shaped packaging for its Dry Roasted Peanuts.

“Our new packaging allows us to truly stand out with a unique ‘shell’ that is just as premium and satisfying as the Planters Dry Roasted Peanuts housed within,” said Allie Abney, associate brand manager. “Now, snack lovers can enjoy their favorite peanuts in an even better, crave-worthy bottle that puts flavor in the spotlight.”

The 16-ounce bottles use 8 percent less plastic than its previous packaging, which saves an estimated 220 tons of plastic. This packaging update is part of ongoing efforts by Planters brand parent company Hormel Foods, whose packaging team’s sustainability initiatives resulted in more than 727,000 pounds in savings last year alone.

Shoppers can find the 16-ounce bottles at grocery stores nationwide in Planters Dry Roasted Peanuts varieties. The new packaging will be supported with in-store displays, online advertising and social media.

All Planters peanuts contain more than 30 essential vitamins and minerals and are a good source of fiber and healthy fats, with seven grams of protein per serving.

For more information on the Planters brand, including nutritional information and where to buy, visit planters.com.

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with more than $11 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters, Skippy, Spam, Hormel Natural Choice, Applegate, Justin’s, Wholly, Hormel Black Label, Columbus, Jennie-O and more than 30 other brands.

For more packaging news from The Shelby Report, click here.

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