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Boulder Canyon Releases Habanero Kettle-Style Potato Chips


Hanover, Pennsylvania-based Boulder Canyon has partnered with Yellowbird Foods to create a limited-time offering – Boulder Batch Yellowbird Habanero kettle-style potato chips.

These kettle chips combine Boulder Canyon’s flagship kettle chips made with avocado oil with Yellowbird’s Habanero Condiment to create a chip that delivers the heat. Boulder Batch Limited-Edition Yellowbird Habanero chips are available in leading retailers, such as Whole Foods Market and Sprouts Farmers Market.

“We’re very excited to work with Boulder Canyon; it’s a great fit,” said Erin Link, co-founder and creative director for Yellowbird. “Our sauces are made from simple ingredients but have complex flavors and varying heat levels. This habanero kettle chip combination is packed with flavor and offers a fiery, feel-good sensation we know spicy-food lovers will appreciate.”

As a leader in potato chips cooked in better-for-you oils, Boulder Canyon’s passion for snacks aligns with Yellowbird’s standard of creating sauces that are crafted flavor first and heat second. All are non-GMO, vegan, gluten-free and packed with real fruits and vegetables. The snack will be available in 5.25 ounce packages.

“Boulder Canyon fans enjoy spicing up their snacking occasions with new and unique flavors. We are thrilled to collaborate with Yellowbird and bring the uniquely crafted Yellowbird Habanero Hot Sauce to life in a Boulder Batch limited-edition kettle chip,” said Stacey Schultz, SVP of marketing for Utz Brands.

The Boulder Batch Yellowbird Habanero snack can be found for a limited time in leading retailers across the U.S. and online at BoulderCanyon.com.

For more packaging news from The Shelby Report, click here.

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