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United Supermarkets Donates $100K To Wallace Theater

United Family

On Sept. 29, United Supermarkets presented The Wallace Theater with a check for $100,000 to help complete the renovation and restoration of the nearly century-old building.

United Family

Since 1928, The Wallace Theater has been a cornerstone of Downtown Levelland, Texas, and has been revived to serve as a hub for community events, entertainment and the arts in Hockley County.

However, during its more recent years, The Wallace was in need of a remodel. The Keeling family embraced the challenge of bringing the theater back to life by purchasing the building in 2002. In 2015, a group of community leaders established a nonprofit to begin operating the theater again and help raise funds to complete renovations.

In honor of the donation, the United Supermarkets name will fittingly be fixed to the new concessions stand in the theater.

“We couldn’t be more thrilled to contribute to this project and this community,” said Sidney Hopper, president of The United Family. “When the Wallace Board of Directors shared their vision for what this place could be, we knew we had to be a part of it. The Levelland community is a special place and, once finished, we hope this theater will inspire a whole new generation with its special experiences.”

United Family

Alycyn Keeling, executive director for The Wallace, said that once the theater is restored, they want to serve the community through arts, cultural and educational experiences that include field trips, concerts, outstanding live theatrical productions, educational film events and art shows. She said she is grateful for United’s support in this endeavor.

“When I think about United Supermarkets, I think of home and community,” Keeling said. “When I shop, I am greeted at the registers by students who have attended Wallace experiences and participated in our classes. I see friends and neighbors in the store and am reminded of how fortunate we are to live in a community that cares so much for one another.

“The Wallace board, staff, volunteers and Hockley County community are honored to have United Supermarkets as a partner in supporting our renovations that will enable The Wallace to better serve our mission of ‘Creating Experiences that Entertain, Inspire and Empower.’”

Within the next five years, The Wallace plans to provide education arts and cultural programming to all students in Hockley County.

For more information about the company, visit theunitedfamily.com.

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