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Giant Food Begins New Promotion On Rewards Loyalty Program


Landover, Maryland-based Giant Food has announced a new promotion through its flexible rewards loyalty program, allowing customers to redeem rewards points for store brand products at reduced point requirements.

The new promotion comes as Giant celebrates the milestone of serving one million Flexible Rewards program members, as well as the program winning Best-In-Class at the 2022 Loyalty360 Awards in September.

The promotional program, running through Dec. 31, gives digital rewards members the opportunity to redeem points for products such as bread, milk, vegetables and bottled water. Product redemptions for the participating items will be available for 50, 75 or 100 Flexible Rewards points, on average a 50-75 percent discount compared to typical redemption value for grocery savings.

“Delivering value to our customers is one of our highest priorities at Giant and this new promotion program within Flexible Rewards is one way we can offer customers more savings on the products they purchase regularly,” said Ryan Draude, director of loyalty at Giant.

Participating store brand products in the new promotion include popular items such as bread, milk, bacon, frozen vegetables, mandarin oranges, romaine lettuce, bottled water and shredded cheese. Each participating product may be redeemed once weekly during the length of the promotion. Members may redeem points for products in store or on the Giant Food mobile app.

The Giant Flexible Rewards program offers customers the opportunity to save and earn rewards on grocery savings, gas savings and special rewards through their usual shopping at all Giant stores and online. Members earn points through qualifying purchases, with each dollar spent earning one point, and additional points earned by shopping products featured in weekly special offers. As members earn points, they unlock redemption offerings on grocery spending, gas savings and free product offerings.

For more information or to enroll in Giant’s Flexible Rewards program, visit giantfood.com/rewards.

Since opening its first location more than 85 years ago in Washington, D.C. in 1936, Giant operates 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia with about 20,000 employees. Included within the 164 stores are 153 full-service pharmacies, 92 full-service PNC Banks and 27 Starbucks locations.

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