Sunbury, Pennsylvania-based Weis Markets has launched a six-week campaign in support of Paralyzed Veterans of America, a nonprofit supporting veterans with spinal cord injuries, disorders and diseases like MS and ALS.
In stores, Weis Markets and its employees are encouraging customers to make small donations at checkout by rounding up their orders to the next dollar or purchasing $1, $3, $5 or $10 vouchers through Veterans Day, Nov. 11. Customers can also donate by rounding up their purchases at self-checkout.
“We look forward to working with our generous customers to support this worthy cause. Over the last six years, [Weis Markets] has generated more than $1.7 million in donations for PVA, an organization that works tirelessly on behalf of injured heroes,” said Ron Bonacci, VP of advertising and marketing.
“It is a great honor to support PVA each year and give back to those who have served our country, including many Weis Markets employees.”
Founded in 1912, Weis Markets is a mid-Atlantic food retailer operating 197 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, Virginia and West Virginia. For more information, visit WeisMarkets.com.
“We look forward to entering our sixth year of partnership with Weis Markets,” said Carl Blake, executive director of Paralyzed Veterans of America. “Weis Markets’ support helps PVA to continue our mission and ensure injured veterans receive the benefits they deserve.”
Paralyzed Veterans of America is a nonprofit service organization for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation, monitors their care in VA spinal cord injury units, funds research and education in the search for a cure and provides improved care for individuals with paralysis.
As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families and their caregivers in all 50 states, the District of Columbia and Puerto Rico.