Dallas, Texas-based Avocados From Mexico is beginning its national shopper marketing campaign for the Big Game featuring football legend, Deion Sanders and his fiancée, Tracey Edmonds.
The celebrity couple partnered with Avocados From Mexico to create their favorite guac recipes and the brand is inviting shoppers to vote for their favorite in the “Tasty Good vs Good Fat Delish” showdown.
The couple will go head-to-head with their recipes for the in-store promotion. Beginning in January, consumers will have a chance to decide which Big Game guac will come out on top by scanning the QR code found on in-store displays.
Fans can vote for Deion’s “Tasty Good” recipe featuring bacon, onion and cilantro or Tracey’s “Good Fat Delish” creation, made with lime juice and jalapeño. With each vote, consumers are entered for a chance to win a grand prize of $100,000. The recipes showcase the versatile ways to enjoy avocados and guacamole.
Retailers can sign up to receive free Big Game merchandise displays with the couple, available while supplies last, to bring the program to customers.
“We love a little friendly competition, even in the kitchen,” Sanders said. “That’s why we are teaming up with Avocados From Mexico, to get football fans excited about guac for the Big Game.”
Edmonds agreed, “This was such a natural partnership because we truly love avocados. What better way to bring the good times on gameday than with our guacamole recipes to inspire fans. We’re excited to see which recipe wins. And don’t worry about picking sides – all guacs are good guacs.”
With more than two billion pounds of avocados imported from Mexico annually, the Big Game remains the number one occasion where avocados and guacamole are served and prepared. In fact, leading up to the Big Game, shoppers spend two times more on groceries when avocados are in the basket. And, football fans made 1.6 times more trips a year compared to the average avocado shopper.
“Guac and football go hand-in-hand – guacamole is the number one use for avocados, and the Big Game is the top consumption occasion for the category,” said Stephanie Bazan, VP of shopper and trade marketing for Avocados From Mexico.
“We’re thrilled to partner with Deion and Tracey to share their recipes with shoppers, and this program provides retailers with the tools they need to build baskets and drive demand for fresh avocados on game day.”
Interested retailers can visit avocadosfrommexico.com/shopper for more details and information on how to order free materials.
