Ahold Delhaize has acquired a minority stake in advertising technology company, Adhese. With this step, Ahold Delhaize accelerates the development of digital advertising opportunities for B2B partners across Europe to create tailored, relevant customer experiences.
Ahold Delhaize is committed to accelerating its investments in building scalable digital advertising capabilities so its brands can build deeper digital customer relationships. Its investment in Adhese will provide shoppers with seamless, highly tailored and relevant customer experiences and promotions.
Wouter Kolk, CEO of Ahold Delhaize’s Europe & Indonesia, commented on the announcement by saying: “Customers expect us to make shopping easier and improve their customer experience, for example by providing digital and in-store services and promotions. The partnership with Adhese allows us to develop and accelerate digital advertising solutions for B2B partners that can scale with our brands and generate insights to help us strengthen our omnichannel offering.”
Ahold Delhaize’s local Dutch brand Albert Heijn takes the lead in the partnership with Adhese through AH Media Services. This partnership will serve more brands in Europe, including for example Delhaize in Belgium, in support of ecosystems to connect shopping experiences that offer customers more convenience, value and relevance.
“With Ahold Delhaize and Albert Heijn as new partners, we get the opportunity to accelerate the realization of our innovative roadmap,” said Tim Sturtewagen, CPO of Adhese.
“Adtech is developing rapidly, and it is important for us to be able to stay at the forefront of technology to deliver powerful capabilities for advertisers and publishers. We have partners on board that fully share this belief and that give us the space to build on this story with others as well. So, for both existing and new customers, this partnership is fantastic news.”
Headquartered in Zaandam, the Netherlands, Ahold Delhaize is a large food retail group and its family of great local brands serves 55 million customers each week, both in stores and online, in the U.S., Europe and Indonesia. Together, these brands employ more than 413,000 employees in 7,452 grocery and specialty stores.
For more information, visit aholddelhaize.com.