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California Avocado Commission Prepares For IFPA Show


The California Avocado Commission team is in final preparation mode for IFPA’s Global Produce & Floral Show held Oct. 26-29 at the Orange County Convention Center in Orlando, Florida.

Commission representatives will be available throughout the event and in booth No. 2343 on the expo days.

“We are excited to greet customers and colleagues in person and very pleased that the California Avocado Commission’s new president, Jeff Oberman, is on board with us in time for the inaugural show,” said Jan DeLyser, VP of marketing.

“CAC also will be celebrating the naming of our online and social media marketing director, Zac Benedict, to Produce Business magazine’s ‘40 under Forty’ 2022 class of rising stars of produce.”

At the show, IFPA will be honoring the CAC and other organizations for 50 years of exhibiting at the annual PMA convention and the IFPA Global Produce and Floral Show. This support includes exhibits prior to 1978, when the commission was the California Avocado Advisory Board.

At this year’s event, the commission will be previewing plans for the California avocado 2023 season. While it is too early to accurately predict the crop size and timing, availability is expected to be spring through summer.

“The commission has new data to share from the 2022 California Avocado Tracking Study and will show that ‘the best avocados have California in them’ advertising support encourages consumer demand,” DeLyser said.

Created in 1978, the California Avocado Commission strives to enhance the fruit through advertising, promotion and public relations and engages in related industry activities. California avocados are cultivated with quality and freshness by about 3,000 growers in the Golden State. The California Avocado Commission serves as the official information source for the industry.

For more information, visit CaliforniaAvocado.com.

To read more produce news from The Shelby Report, click here.

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