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Party Pieces Expands U.S. Distribution To ShopRite Stores


Party Pieces has launched its branded partyware collection at Saker ShopRite stores in New Jersey. This marks the brand’s first retail partnership outside of the United Kingdom and is the beginning of larger expansion plans in the U.S.

The brand’s best-selling “Party Pieces Collection” features a variety of themed product ranges for children and adults, which includes plates, napkins, cups, hats, balloons, treat stands, table runners and decorations. Hosts and party planners will find themed party and tableware, with themes such as A Very English Rose, Shooting Star and Dino the Explorer.

The partyware includes reusable and recyclable additions that are available at 39 Saker ShopRite stores in New Jersey in Monmouth, Ocean, Middlesex, Mercer and Somerset counties. 

“It’s very exciting to see our ‘Party Pieces Collection’ expanding into the U.S. starting with Saker ShopRites, a leading retailer in New Jersey and family-owned business with a long history of commitment to the customers and communities its stores serve. This is the culmination of great teamwork, and we’re happy to partner with Saker ShopRites for our initial launch,” said Carole Middleton, founder of Party Pieces, who recently visited Saker ShopRite stores in Aberdeen, Hazlet, Middletown and Shrewsbury as part of the U.S. launch. 


Richard Saker, president and CEO of Saker ShopRites, added, “We are thrilled to be the first U.S. retail partner for British heritage brand Party Pieces. We know our customers are coming together again to mark special occasions in their lives and they want to make their parties spectacular. We’re sure our customers will enjoy celebrating memorable moments with these fantastic new lines from Party Pieces.”

The “Party Pieces Collection” is available at chasing-fireflies.com in the U.S., in addition to select Saker ShopRite stores in New Jersey and independent specialty shops.

Saker ShopRites owns and operates 39 ShopRite supermarkets, 30 pharmacies and Dearborn Market and Garden Center in New Jersey. The fourth and fifth generation family-owned company employs more than 9,000 employees and is the largest member of Wakefern Food Corp. More than 1,300 Central Jersey organizations have benefited from the company’s charitable donations, including the Joan Dancy & PALS Foundation. Saker ShopRites also supports ShopRite Partners In Caring, ShopRite’s year-round hunger-fighting initiative.

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